Turning DM chaos into flow with systems that actually feel good.

Bringing structure and visibility to a beauty brand with heart.

Bella is a trained hairstylist known for her warm energy and exceptional styling especially for textured and protective hairstyles. But behind the scenes, managing her bookings through Instagram DMs was draining her energy and time.
She had no website, no booking link, and no way to track who was coming next. She wanted to grow, stay professional, and offer a smooth experience but the tech felt intimidating, and she didn’t know where to start.

Snapshot

Client: Bella Luccie’s House
Industry: Hair & Beauty Services
Location: Paris, France
Stage: Side hustle / solopreneur relaunch
Services: Launch Pack, Client Journey Audit, Local Visibility Boost
Tools Used: Instagram, WhatsApp, Google Drive, Canva, Notion, ManyChat, HubSpot, Shopify, Webstudio, Cal

The Challenge

Unclear offer and inconsistent communication
No online calendar or booking form
No structure for handling new client inquiries
Limited visibility beyond personal network
Digital tools felt overwhelming or “too much”

What We Did

We focused on simplicity, clarity, and confidence. We mapped her services into a strong, client-facing offer and set up lightweight but effective tools she could manage herself.

The goal: make her feel empowered not dependent on tech she doesn’t control.

Key Actions:

Defined a clear service menu with transparent pricing
Created a lightweight “mini funnel” using Instagram and WhatsApp
Designed a booking and intake flow using Google Forms + calendar sync
Updated branding visuals using Canva templates
Set up Notion to track clients, leads, and service history
Installed basic CRM & inbox automation via HubSpot

Results

Clear offer with a confident brand identity
Simplified client booking & intake system
Automated follow-ups via WhatsApp and email
Better visibility on Instagram and local search
Motivation to keep growing with the right systems in place

What’s Next

We’re supporting Bella as she expands her content, builds her reputation, and prepares to rent her own space. She now has a scalable base and a renewed sense of control.

➡️ Book Your Free Discovery Call

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