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OLGA

JUNE 23, 2025

Turning DM chaos into flow with systems that actually feel good.

Bringing structure and visibility to a beauty brand with heart.

Bella is a trained hairstylist known for her warm energy and exceptional styling especially for textured and protective hairstyles. But behind the scenes, managing her bookings through Instagram DMs was draining her energy and time.
She had no website, no booking link, and no way to track who was coming next. She wanted to grow, stay professional, and offer a smooth experience but the tech felt intimidating, and she didn’t know where to start.

Bella Luccie's Studio - Slide 1
Bella Luccie's Studio - Slide 2
Bella Luccie's Studio - Slide 3

Snapshot

  • Client: Bella Luccie’s House
  • Industry: Hair & Beauty Services
  • Location: Paris, France
  • Stage: Side hustle / solopreneur relaunch
  • Services: Launch Pack, Client Journey Audit, Local Visibility Boost
  • Tools Used: Instagram, WhatsApp, Google Drive, Canva, Notion, ManyChat, HubSpot, Shopify, Webstudio, Cal




The Challenge

  • Unclear offer and inconsistent communication
  • No online calendar or booking form
  • No structure for handling new client inquiries
  • Limited visibility beyond personal network
  • Digital tools felt overwhelming or “too much”


What We Did

We focused on simplicity, clarity, and confidence. We mapped her services into a strong, client-facing offer and set up lightweight but effective tools she could manage herself.

The goal: make her feel empowered not dependent on tech she doesn’t control.



Key Actions:

  • Defined a clear service menu with transparent pricing
  • Created a lightweight “mini funnel” using Instagram and WhatsApp
  • Designed a booking and intake flow using Google Forms + calendar sync
  • Updated branding visuals using Canva templates
  • Set up Notion to track clients, leads, and service history
  • Installed basic CRM & inbox automation via HubSpot


Results

  • Clear offer with a confident brand identity
  • Simplified client booking & intake system
  • Automated follow-ups via WhatsApp and email
  • Better visibility on Instagram and local search
  • Motivation to keep growing with the right systems in place


What’s Next

We’re supporting Bella as she expands her content, builds her reputation, and prepares to rent her own space. She now has a scalable base and a renewed sense of control.



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