From Word of Mouth to Booked Out Online

The Story

HSM is a certified professional makeup artist and hairstylist based in Paris. After years of relying on word-of-mouth, she knew it was time to take her business online but tech wasn’t her thing, and she felt overwhelmed by where to start.

She wanted more visibility, better client management, and the ability to grow without losing the personal, warm experience that defines her service.

The Challenge

• No website, booking system, or digital presence
• Everything managed through WhatsApp and memory
• Tech fears and burnout from trying to “do it all”
• Lack of structure and clarity on how to grow
• No space to showcase her talent and client love

What We Did

We started with deep listening understanding her ideal clients, pain points, and what she envisioned but hadn’t voiced out loud.

Then we co-created a light, privacy-respecting digital setup designed for her real habits. Clarity over complexity, always.

Key Actions:

• Brand refresh and color palette
• Smart “link-in-bio” setup (no full website needed)
• Booking and intake form via Fresha
• WhatsApp Business automation + templates
• Metrics setup to track leads and conversions
• Secure file organization/email setup via Google Drive
• Website building including e-commerce
• Clear documentation and roadmap

Results

• Fully independent and in control of her bookings
• Less back-and-forth, more clarity and flow
• Clients understand her services instantly
• Revived confidence and pride in her brand
• Ready to grow into a salon with solid systems in place

What’s Next

We’re already mapping her next chapter building toward her dream salon, with a digital and operational foundation that’s already doing the work.